The Power of a Fresh Approach: How Reed & Baum, Your Local Estate Agent in Charnwood, Turned a House Sale Around

In the competitive world of estate agency, the ability to sell a property quickly and at the right price is the ultimate goal for both sellers and agents. However, sometimes a property can linger on the market without generating much interest or attracting potential buyers. This was precisely the case with a house that had previously failed to sell, until Reed & Baum estate agents stepped in with their fresh approach and transformed the property into an irresistible gem.

Let us tell you how they achieved this success story and discuss the strategies employed by Reed & Baum that ultimately led to a sale within 48 hours of relaunching to the open market.

The Initial Challenge

The house in question had been listed on the market for several months before Reed & Baum took over the listing. Despite its desirable location and attractive features, the previous marketing efforts had fallen short, leaving the property stagnant and the sellers frustrated. Martyn at Reed & Baum recognised the untapped potential of the house and devised a comprehensive plan to breathe new life into the property marketing.

Sprucing Up the Property

The sellers made a few simple improvements which would make a significant difference in its market appeal. The walls received a fresh coat of paint, instantly brightening up the space and creating a more inviting atmosphere. Additionally, they focused on enhancing the property's interior by replacing worn-out internal doors, which gave the house a more modern and well-maintained look.

Finally, having recognised the importance of the kitchen space the sellers gave the tiled splashbacks and worktops a revamp, as well as replacing the sink unit.

Strategic Pricing

Reed & Baum conducted thorough market research to accurately determine the property's value using comparable properties and pricing for square foot. After carefully considering the market trends and recent sales in the area, they adjusted the guide price to a more realistic and competitive range. This strategic pricing approach ensured that the property stood out among its competitors, generating interest and driving enquiries.

Innovative Marketing Approach

Understanding the importance of effective marketing, Reed & Baum crafted a more inviting descriptive narrative for the property. They highlighted its unique features, the recent upgrades, and the lifestyle enjoyed in the location.

Reed & Baum effectively use a layered marketing campaign for maximum exposure for their properties utilising high-quality photography and presenter led video tours, which create a visually appealing online presence. This gradual market release of their properties is captivating potential buyers and growing their social media following on a daily basis. Additionally, by contacting proceedable buyers that have been unsuccessful on other local properties they aim to secure early viewings, and this reiterates the need to have a great relationship with your local estate agent.

The Success

Equipped with an updated property, strategic pricing, and an innovative marketing approach, Reed & Baum relaunched the house on the market. As a result of the hard work from the seller and Reed & Baum within 48 hours, the first viewer made an offer, and a sale was agreed. The sellers were thrilled with the outcome, as they had previously experienced months of disappointment and uncertainty. The speed of the sale and the successful outcome showcased the power of Reed & Baum's approach and their ability to turn a stagnant listing into a vibrant success story.

Untap The Potential In Your Property Listing

This successful house sale stands as a testament to the importance of a fresh approach and the expertise of an experienced estate agent in the Charnwood area. Reed & Baum's ability to recognise the untapped potential of the property, coupled with their attention to detail, strategic pricing, and innovative marketing techniques, transformed the house into an irresistible proposition for buyers.

Is your property currently on the market or are you thinking about selling your property in the Charnwood area? Get in touch to book an in person valuation or alternatively check out an Instant Valuation of your Property.