Online Agent vs Local Estate Agent – Which Is The Best Approach?

In today's digital age, online estate agents are a consideration for sellers for their perceived convenience and cost-effectiveness. However, in most instances traditional, local estate agents shine, especially when it comes to selling unique properties, for the best price, in local communities.

In this blog we explore another Reed & Baum success story, where we achieved a sale following a seller choosing to switch to Reed & Baum after previously marketing with an online agent. Through our local knowledge, extensive marketing and professional photography we demonstrated the value of a local, hands-on approach.

Most Online Agent's Approach

While online estate agents initially look to be efficient and cost-effective, they often lack the in-depth local knowledge that traditional estate agents possess and may have hidden costs.

In this instance, the generic description and basic (blurry) photographs failed to capture the homely appeal of the property fully and as a result, potential buyers were not enticed to arrange viewings.

Reed & Baum's Local Approach

Recognising the limitations of the online approach, the owners of this property decided to switch to Reed & Baum Estate Agents after receiving one of our proactive marketing letters where we were actively looking for properties for a registered buyer and seller. Being a reputable agency, renowned for our understanding of the local market and personal approach our small hands-on team are intimately familiar with the area, its unique features, and the type of buyer demographic drawn to such properties. This local knowledge allowed us to craft a tailored marketing strategy that highlighted the property's strengths.

Professional Photography: Showcasing This Home To Its Best

One of the successful elements of our marketing strategy in this instance was to invest in professional photography. Understanding that first impressions matter, we worked closely with a skilled photographer to capture the property’s appeal and best features. The resulting images showcased the property in the best light, creating interest with potential buyers.

The Successful Sale

Within a few weeks of us taking over the marketing efforts, the property began to attract interest from potential buyers and ultimately led to a sale being agreed (subject to contract). The sale showcased the power of local expertise and a personalised service which in most cases you just don’t get with an online agent.

If you are selling or are considering selling and, like the sellers of this home, appreciate a personal service from local experts then we could be the agent for you and would love to help you on your property journey. Get in touch now.